What Is Technical SEO?
Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.
Common tasks associated with technical SEO include the following:
- Submitting your sitemap to Google
- Creating an SEO-friendly site structure
- Improving your website’s speed
- Making your website mobile-friendly
- Finding and fixing duplicate content issues
Why Is Technical SEO Important?
Technical SEO can greatly impact a website’s performance on Google.
If pages on your site are not accessible to search engines, they won’t appear or rank in search results—no matter how valuable your content is.
This results in a loss of traffic to your website and potential revenue to your business.
Plus, the page speed and mobile-friendliness of a website are Google-confirmed ranking factors.
If your pages load slowly, users may get annoyed and leave your site. User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, Google may not rank your site well.